UK brand Doughlicious wanted to launch its range of cookie dough and gelato bites in Australia. To achieve this, they created the brand Doughvoted, needed a new packaging design.
Made with the finest ingredients and using sustainable production methods, Doughvoted products are also said to be better for you, has no added refined sugars and are free from white-bleached flour, artificial additives, and preservatives. Every cookie dough flavour is 100% gluten-free, there are also dairy-free, organic and vegan flavours available.
The packaging marks a new phase for the company, was designed to feel confident and snackable, all while standing out on retail shelves. Features an inviting layout with a different color palette of each flavour. The logo and an image of the product, pairing with clean and modern fonts, draws immediate attention and appetites.
