Creating the visual identity of a real estate agency within a rural environment
When work began on brand communication, the focus was closely related to the rural aspect. Its main objective is to be able to satisfy all the needs of its clients, for this, they wanted an updated and modern profile for the agency without giving up the rural identity that characterizes them.
A simple, descriptive, easy to read and creative brand vision was developed. Combining two fonts, a more classic one providing stability and a modern one that represents a house, the home they want for their clients, with a minimalistic representation of a small town.